Role of Job satisfaction and organizational commitment in Employee Loyalty: Empirical Analysis from Saudi Hotel Industry

Abstract

Employees are an inevitable element of the employee loyalty process. Employees are not loyal by birth, they turned to be loyal to their job roles and organization; eventually, through employee loyalty process. The purpose of the study is to enhance employee loyalty especially in the hotel industry of Saudi Arabia. Quantitative method is employed in the present study. By a similar rationale, the present study utilizes the blended techniques to investigate the real usage of employee loyalty in the hospitality business of Saudi Arabia. The present study is rationalized through the cluster sampling method. Data were collected from the five big and busy cities of Saudi Arabia. A questionnaire was distributed in five, four and three-star hotels. The research findings indicate that there is a significant relationship between job satisfaction and organizational commitment with employee loyalty. This study has made contributions in the theoretical, methodical as well as the managerial fieldsThis research will help hospitality management to recognize the impact of low employee loyalty. Executives in the hospitality industry can apply strategies to increase employee loyalty. As a result, the industry can maintain its employees and develop its operative performance. By exploring the value of employee loyalty in the hotel industry specifically, the researcher hopes to contribute to the enhancement of the quality of life in hotel employees and society as a whole. This research is among the few studies on how hotel industry benefit and utilize employee loyalty, as a whole.