Hafiza Anum Saeed
Riphah International University, Lahore, Pakistan
Author
Keywords:
Scopus,
Bibliometrics,
VOS viewer,
bibliographic coupling,
co-citation,
co-occurrence,
Scimago
Abstract
This study aims to examine the bibliographic data published in the International journal of sports marketing and sponsorship (IJSMS) since its inception (1999-2019). The study used a bibliometric technique to evaluate the data based on two aspects; first, the publication and citation structure is analyzed; second, the intellectual structure is observed by using VOS viewer software in terms of co-citation, bibliographic coupling (B.C.), and co-occurrence (C.O.). The findings show that IJSM is growing rapidly and is becoming a key outlet for publication.
